XO Coco: In it for Love
Brand identity, Messaging, Website
Surf equipment designed for women first — that was the radical idea behind surfer Coco Ho and shaper Matt Parker’s company, which leveraged the impressive presence Coco had already built for herself under the handle @xococoho. Riffing on an emblem idea Matt came up with layering the ‘X’ and ‘O’, we developed a full brand system and DTC e-commerce site that is meant to be as inviting and kinetic as a good day of waves is (not to mention Coco herself).