Cruz: Revolutionary Technology
Brand identity, Messaging, Website, Photography
Cruz came to us as two ex-Apple Watch engineers with a product we knew would appeal to a variety of markets: a state-of-the-art portable blender attachment for a Hydro Flask. We got right to work on a logo depicting a rotated map pin to leverage the motion of both their product’s blades and their end users. Writing brand copy, selecting a typeface and developing detailed guidelines, building a website, advising on product logo placement and colors, and producing photography and video collateral were all part of our ongoing collaboration.